STR Launch Checklist

Everything you need to do before your first guest arrives — organized into six sections. Check off each item as you go.

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Legal Setup

Check your state's STR rules and tax requirements

Use the STRHub state guide for your state

Check your city or county STR rules (permits, night caps, zoning)

Review your HOA CC&Rs or condo association rules for STR restrictions

If renting, get written permission from your landlord

Obtain local STR permit or business license (if required in your city)

Purchase purpose-built short-term rental insurance (Proper, Steadily)

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Create Airbnb listing with all amenities, house rules, and accurate description

Create VRBO listing (most hosts earn more listing on both)

Add your permit or registration number to listings (required in many cities)

Write a compelling title focused on your best feature or location

Set clear house rules (no parties, quiet hours, pets policy, max occupancy)

Upload at least 20 high-quality photos

Set up an automated check-in guide and house manual message

Research comparable listings in your market (Airbnb, VRBO, AirDNA)

Set competitive launch pricing (10–20% below comps to get first reviews)

Set up dynamic pricing tool (Wheelhouse, PriceLabs, or VRBO's Smart Rates)

Set minimum and maximum stay requirements appropriate for your market

Sync calendars between Airbnb and VRBO to prevent double-bookings

Set seasonal pricing adjustments for holidays and local events

Set up automated messages: booking confirmation, check-in instructions, mid-stay check-in, checkout reminder, review request

Create a saved message template for common guest questions (parking, WiFi, check-in)

Set response time target (under 1 hour for Superhost/Premier Host status)

Create a local recommendations guide (restaurants, activities, grocery stores)

Set up co-host or backup contact for emergency guest issues when you're unavailable

Set up a reliable cleaning crew with a standard checklist

Use STR software (Lodgify, OwnerRez) to automate cleaning schedules and messaging

Track revenue and expenses for tax purposes (Schedule E reporting)

File and remit lodging/sales taxes on the required schedule (monthly or quarterly)

Inspect property and restock consumables between every guest stay

Review your pricing strategy monthly and adjust based on performance

Respond to all guest reviews (shows engagement, boosts ranking)

Review your insurance policy annually as revenue grows